A well-designed franchise recruitment strategy is key to attracting the right franchisees who align with your brand’s vision and have the potential to drive long-term success. A strong recruitment process ensures that both the franchisor and the prospective franchisees benefit, setting the stage for sustainable growth.

Franchise-specific marketing can be a game-changer for franchise owners looking to grow their brand, attract more customers, and support franchisees. I’ve had the privilege to work with some of UK’s largest franchisors. In my current role at The Travel Franchise, we recruited over 240 new franchisees in a single year.