Jenny farenden

Finding the right franchisees is one of the most consequential things a franchisor can do. Get it right and you build a network of motivated, aligned partners who carry your brand forward. Get it wrong and growth becomes a burden rather than an achievement. I've spent my career understanding that difference — from scaling Fantastic Services into a top ten UK franchise to leading the marketing strategy that helped The Travel Franchise become the most awarded travel franchise in the country. That experience is what I bring to every project.